The National Franchise Exhibition was on at the NEC last weekend, so a few of us went along. My plan, with a couple of clients, was to broaden our thinking as to what a successful business looks like and to pick up some ideas.
There were plenty of interesting businesses there, but the notable thing was the startling variability of the people manning the stands.
I was trying to establish the sustainability of the business we were seeing so asked the question
“what makes your business different to the competition”
The Polish guys, who were outsourcing care for the elderly – Promedica24, www.promedica24.co.uk had if off to a tee and gave me several good reasons why they were special and why people would /should buy from them.
A lot of the other exhibitors told me it was because they had been established 23 years or gave good service.
The question is, what would any of your team say if they were asked what makes you different? Will it be the 1922 answer or something relevant to the enquirer?
A man who has to wade through treacle on a daily basis to find silver linings and missing commas.